Content marketing is not a new concept.
But right now, it is more important than ever before.
Content is king and it is increasingly working its way to the forefront of all digital marketing strategies.
A one-size-fits-all approach will no longer suffice in content marketing.
From text, video and imagery to infographics, surveys, webinars and podcasts, whatever your preferred content medium is, ensure it is shareable and relevant to your industry.
Great data content creates authority and opens up opportunities.
Client: ADDX, previously iSTOX (FinTech)
Mission: Provides accredited investors with access to private equity, unicorns, hedge funds, private debt, and other alternative investments
Countries: APAC region
Projects undertaken:
1) Creates brand, content and product awareness
2) Leads the content strategy to increase readership of private investments, insights and reports to increase lead generation conversions
3) Strategises and optimises marketing campaigns and content landing pages with SEO keywords
Client Jaga-Me (MedTech)
Mission: Healthcare should be a social good – it is a basic human need, and should be available to as many people as possible.
Projects undertaken:
Led and mentored team members in developing content strategy
Created localised content (Care Guides and The Care Issue) about tips and resources for both nurses and patients
Client: SRX Property (StreetSine Singapore Pte Ltd)
Data stories that are SEO driven, built on market trends, campaign performances with qualitative and quantitative insights, include:
- What does $20million buy in Singapore?
- Can you own a private garden for under $1.5million?
- Over-Performing HDB Anomalies
- HDB Info at Your Fingertip
Marketing Objectives:
1) To create brand awareness of SRX Property in local context that is easily relatable with key target audience
2) To stay connect with target audience who loves food
PLEASE NOTE: These are only some marketing campaign projects. For more insights and work engagements, please contact me directly.
