Data Storytelling

The rate that businesses collect data today is phenomenal. You can now collect data on every aspect of your business and, in fact, your life.

Dashboards and spreadsheets only tell you what is happening. But, they do not tell you why.

So how can enterprises transform their data centre into a profit centre, where all stakeholders benefit from having access to relevant data, shared in a language and format that suits them?

The answer is simple: adopt a data storytelling culture in your company.

Why is data storytelling the future?

Data storytelling is a methodology for communicating information, tailored to a specific audience, with a compelling narrative. It is the last ten feet of your data analysis and arguably the most important aspect.

Evolutionarily, as humans, we are naturally hard-wired to share stories as a means of sharing information.

Now, with the so much data available to us, only data storytelling can put a human perspective on the increasingly complex and rapidly changing world of the digital era.

Here are some examples of how data storytelling have been shared:

Industry: Real Estate

Home is where the heart is

Marketing Objectives:
1) To educate users about making holistic informed property choices based on data – i.e. home property trends, median prices and volume, etc
2) To raise awareness of the company’ benefits and services
3) To relate with users wherever they are, and whatever that they value.

Properties with the most transactions in any given time period