Client Jaga-Me (MedTech)
Mission: Healthcare should be a social good – it is a basic human need, and should be available to as many people as possible.
Projects undertaken:
1) Assisted the co-founders in prioritising the key target audience instead of trying to be an all-in-one healthcare provider to everyone in need.
2) Re-established business model to increase revenue and achieve sustainable results
3) Strategised business and marketing plans for impact (including key partnerships with established healthcare institutions), online and offline campaigns
4) Led and mentored team members in developing key strategies for impact
5) Establish trust and referrals with various testimonials from patients and family members
6) Developed healthcare package programmes and pricing to retain loyal customers (long-term care)
Client:ADDX, previously iSTOX (FinTech)
Mission: Provides accredited investors with access to private equity, unicorns, hedge funds, private debt, and other alternative investments
Countries: APAC region
Projects undertaken
1) Created brand and product awareness
2) Increased customer acquisition (while lowering CPC and CPA, within tight budgets)
3) Partnered with product and data teams in building dashboards and reports of key metrics, optimised landing pages for conversions
4) Led the content strategy to increase readership of private investments, insights and reports to increase lead generation
5) Develop digital marketing strategies in APAC markets
