Staying Ahead of the Curve, with the Latest Trends
2025 strategic technology trends to shape the future with responsible innovation
Trend 1: Agentic AI: Autonomous AI can plan and take action to achieve goals set by the user.
Trend 2: AI governance platforms: Technology solutions enable organizations to manage the legal, ethical and operational performance of their AI systems.
Trend 3: Disinformation security: An emerging technology category aimed at systematically discerning trust.
3 Trends In Marketing That May Soon Be On Their Way Out
Marketing strategies rooted in fleeting digital trends can become obsolete faster than companies can adapt their long-term brand narratives. Rapid evolutions in consumer attention spans, technological platforms and social media algorithms mean that today’s cutting-edge marketing approaches could be considered passé within months, potentially wasting significant creative and financial resources. Smart marketers prioritize building authentic, adaptable brand identities that transcend momentary trends.
- Performance Marketing As A Solo Tactic
We’ve seen marketing tactics be touted as taking over at first; yet TV never displaced radio, and direct mail didn’t supplant all else. Performance marketing as a solo, focused activity has shown many limitations: brand deterioration, lack of transparency and a poor alignment with a client’s creative needs. - Overreliance On Artificial Intelligence
If only artificial intelligence had a heart. While generative AI boosts efficiency, it lacks the ability to create sentient connections, a crucial element in driving consumer affinity and loyalty. Research shows emotionally connected customers are 52% more valuable, driving higher long-term growth and brand advocacy. Brands must balance AI’s speed with genuine emotional engagement to create lasting impact and empathetic connections. - Prioritizing Real-Time Measurability Over Effectiveness
Marketers have been driven to the middle. Brand distinction and loyalty have deteriorated. The digital revolution elevated tactics focused on tracking, not holistic efficacy. We’re now seeing a shift back to creativity and unique strategies that build customer lifetime value, rather than short-term wins just to justify budgets to a CFO
Tech Trends For The Second Half Of 2024: What Stays And What Goes
The rapid advancement of generative AI has brought alongside it incredible amounts of hype as everybody tries to jump on the bandwagon and integrate this powerful tech into their operations. But what’s the best way to adopt it in your organisation? Read more…
Prioritise your investments in the age of AI
In the fast-evolving age of artificial intelligence (AI), innovations can help organisations build and protect itself while generating value. Some are driven by AI; others help you to operate and grow effectively and safely as customer expectations and business models evolve with AI. You may have pioneered some of these technologies already; others may be new, but all help you establish the infrastructure, governance and tools that your organisation and employees need as we move toward enhanced resilience and autonomic activities. Done right, these technologies deliver benefits like:
- Trust and confidence that you can use AI safely
- Sustainable activities within the ecosystem in which you operate
- Dedicated technologies for specific tasks, industries and functions
- More speed and productivity with minimum extra investment or effort
- Greater value for both internal and external stakeholders
AI can play a crucial role in augmenting the doctor’s diagnosis By integrating different hospital information systems into a single platform, Bot MD is able to instantly provide answers to questions regarding hospital protocols, patient radiology reports, call rosters, etc. As well as medical journals, it searches trusted resources and databases for drug formulary and availability. It even reminds doctors to report their ART test results, jokes and gifs. Read more…
National Gallery Singapore dabbles in blockchain and NFTs
Y-Lab, a startup incubator aims to foster technology innovations that can eventually be implemented at the museum. The platform enables people with little or no coding experience to deploy an ecommerce portal to sell or distribute NFTs. Read more...
TikTok officially sets up Shop in Singapore
TikTok exceeded its potential as a major ecommerce market, with the projected market volume of the industry reaching over US$11.4 billion by 2025. With the right content and strategy, you can gain 1 million views without any followers “On Shopee, you need good reviews for products. On TikTok Shop, you need quality content and traffic in order for the store to be displayed,”
Owning the Future of the Subscription Commerce Industry
The subscription-curious consumers can be the brand’s most valuable acquisition — if you can hold their attention. Top-performing subscription merchants are poised to provide free trials, flexible subscription self-management options, and high-quality products in 2022. Read more…
Brands Migrate to Super Apps Loyalty Programs
Consumers are hungry for super apps that consolidate the digital clutter from dozens of different retailers and banks on their devices. Brands can become a one-stop shop for consumers who are frustrated with having to join rewards programs for several different brands. Read more…
Global loyalty management market size will grow from $8.6 billion to $18.2 billion in 2026
It’s pivotal to understand the underlying trends so that companies can build a relevant and successful concept to improve customer engagement, retention and revenue. 93.1% of those who do measure ROI indicated they had a positive ROI. Read more…
Loyalty Programs Will Need to Provide Faster Rewards
From streaming content to social media, customers live in an instant world. Many loyalty programmes feel similar, but each brand has different types of customers. Customers want the option to choose their types of rewards. Launch it, get feedback and results, and enhance it over time. Read more…
Emotionally loyal customers are naturally motivated to spend more
Emotion has turned out to be the biggest driver of loyalty, and brands can reap diverse business benefits – increased revenue, low-cost customer acquisition to brand advocacy, etc. Emotional loyalty holds a deep connection with customer retention.
86% of consumers with high emotional engagement say they always think of the brands they are loyal to when they need something, and 82% always buy the brand when they need something. Read more…
We Met in Virtual Reality
In VR, you can escape and be someone completely different, or you can be the person that you want to be and that you’re striving to go towards. And in both cases, that can be temporary or it can be, something that you hold forever. Read more....
Visa Launches “Eco Benefits” to Track Their Carbon Footprint
User will be able to calculate the carbon footprint generated by their Visa transactions, and access options for carbon offsetting or charitable donations from their bank’s website or app. Cardholders can also access personalised tips and education on sustainable consumption as well as receive physical payment cards made from sustainable materials. Read more…
Digital currencies are indeed transforming payments through instant remittance and the transfer of value on blockchain We cannot be in a global economy and continue to transact like a small town, held back by local restrictions to payments and excessive charges, plus unnecessary taxes on transactions and financial systems that need an overhaul. Read more…
Rethinking insurance: how prevention is better than a claim
“If prevention becomes really something mass market, the insurance product will be a smaller component [in] a broader suite of services. For life and health insurers, the aim is to encourage fitter, longer-living customers; for cyber insurers, it is to ensure fewer cyber attacks break through clients’ defences; for motor insurers, safer drivers; for home insurers, it means reducing damage from floods, and catching leaks early.” Read more…
Fave to provide BNPL service for CIMB user
The partnership will give CIMB’s 8.4 million cardholders a mobile-friendly and flexible payment option that is accepted at over 15,000 merchant locations across Malaysia. Shoppers can earn up to 15% cashback at selected merchants. Despite recent headwinds hitting BNPL players globally, the market is still flourishing in Southeast Asia, with many firms saying they continue to see strong traction. Read more…
Blockman Go could be Sea’s gateway to the metaverse
“While games on the platform are free to access and play, Garena earns money from users who wish to purchase skins and accessories for their avatars. These have to be paid for using a combination of colored cubes.
Gold cubes are bought with cash, while blue ones can be earned after viewing a 30-second ad – another avenue for monetization.” Read more…
Virtual spaces signal a new era for digital-first applications
App development is going through a huge transformation, with software teams increasingly relying on virtual space technology platforms like PubNub to build innovative real-time features
Personalized messaging and content will improve customer loyalty Taking the time to create adverts that your customers will receive at the right time and place will help massively with engagement, while also building a foundation of trust. Read more..
Asia-based BNPL players continue to see strong traction and are on track to hit their growth targets
Default payments remain extremely low, with the vast majority of transactions paid back on time. At the moment, though, Hoolah and Atome appear to be shielded from interest rate hikes thanks to the multiyear debt contracts they’ve locked in. Read more…
Can gamification be a winning strategy for disease management?
To have a lasting impact on health behaviors, and really tackle the kind of underlying problems that drive many of our disease burdens and costs, we have to have a long-term relationship with customers over weeks and months and years. And we obviously can’t do that within the brick-and-mortar setup. That’s where technology can hugely help us, allowing us to have those touchpoints multiple times a day, week by week, month by month. Read more...
Collaboration to unleash potential
Project Guardian, a collaborative effort by MAS to partner the industry to explore the tokenisation of financial assets and develop the future of finance infrastructure. The first industry pilot will be to explore potential DeFi applications in wholesale funding markets. Read more...
XaaS (anything as a service) enables companies to subscribe to services and pay as they go,
providing them with lower costs, more rapid updates and greater agility—all of which are critical in today’s ever-changing environment. Service offerings require continuous value creation and delivery to the customer, which requires a flywheel of innovation and development to continuously identify and solve customer pain points. Read more…