Artificial Intelligence (AI)
Artificial intelligence has made chatbots more lifelike than ever before, and they are becoming pervasive. Talking bots are taking pizza orders, reserving hotel rooms, and scheduling appointments. In short, these robots are all around us.
Search Marketing
Search marketing relates to any tactic that helps a brand get attention by appearing on search engine results pages (SERPs). It includes efforts to get higher rankings and increase search visibility so you can drive more traffic to a website or specific webpages.
Product Marketing
Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.